Start with the watch's materials and rating
Before cleaning, identify the case and bracelet material, strap type, gemstones, vintage status and current water-resistance condition. A rating printed on a watch is not proof that its seals remain sound today. If the watch is old, has been opened or has an uncertain service history, avoid water and ask a qualified provider to test it.
Leather straps, textile straps, gold plating, delicate finishes and set stones need different care. A method suitable for a modern steel bracelet may harm another watch.
Gentle everyday cleaning
For a dry clean, use a soft lint-free cloth to remove fingerprints and dust. For a watch confirmed to be water-resistant and suitable for rinsing, follow the manufacturer's instructions and use lukewarm water with a small amount of mild soap if permitted. Rinse carefully, dry with a soft cloth and avoid operating the crown or pushers while wet.
Never use abrasive pads, solvents, household cleaners, ultrasonic cleaners or strong heat unless the manufacturer or a watchmaker explicitly says they are safe for the exact watch. Do not clean a leather strap by soaking it.
Bracelet and strap care
Dirt can collect between bracelet links. Use only a soft brush and cleaning method approved for the watch, making sure the crown is secured and that the watch's water resistance is known. Rinse residue only when safe; otherwise have the bracelet cleaned by a professional.
Allow leather to dry naturally away from direct heat. Rotate straps if appropriate and replace them when worn, cracked or weakened. A damaged strap or bracelet can cause a valuable watch to fall, so inspect spring bars and clasp security regularly.
Storage and professional service
Store a watch in a clean, dry place away from magnets, extreme heat, direct sunlight and accidental knocks. Keep it separate from hard objects that can scratch the case or crystal. Preserve warranty cards, receipts and service records securely.
If the watch fogs internally, suffers an impact, loses time suddenly, or has a sticky crown or pusher, stop using it and contact a qualified watchmaker. Cleaning cannot correct a mechanical fault, compromised seal or damaged movement.